Sugar Llamas

While working at a creative design agency, I had the opportunity to design for Sugar Llamas, a dessert and coffee café offering dine-in and takeout options, including donuts, ice cream, coffee, and craft beverages. My responsibilities included developing digital content for social media and web platforms, creating in-store marketing materials for new location launches, and designing both indoor and outdoor signage.

Role: Lead Graphic Designer for new store launches
Brand Assets: Print & Digital

Designed a range of customer loyalty initiatives and promotional gift programs to strengthen long-term engagement and reward customer retention.

Challenge: Sugar Llamas sought to realign its brand to create a more cohesive presence across digital marketing and new store launches. The goal was to deliver a unified, immersive experience that reinforces the brand’s family-friendly, fun atmosphere and strengthens customer connection. While their products were widely loved, the existing DIY branding was not effectively supporting customer growth or attracting new audiences. Solution: The brand was realigned by developing bold, vibrant, and engaging content that unified branded typography, family-focused imagery, and a distinct Sugar Llamas voice—creating a consistent and recognizable experience across all touchpoints. Impact: This realignment strengthened Sugar Llamas’ overall brand presence by creating a more cohesive and memorable identity that resonated with customers. The unified look and voice enhanced brand recognition, elevated the in-store and digital experience, and more effectively communicated the brand’s fun, family-oriented personality—ultimately helping attract new customers while reinforcing loyalty among existing ones.

Designed engaging social media graphics aligned with brand identity and campaign goals. Wrote copy for both on-graphic text and accompanying captions to drive audience engagement. Collaborated on product photography direction to ensure cohesive visual storytelling across platforms. Scheduled and published content across multiple accounts using Buffer to maintain consistency and optimize posting times.

Designed outdoor promotional signage such as feather flags and window clings for new store launches.

Designed custom wall art for a new store launch, creating a permanent, visually impactful centerpiece for the space.