Challenge: Mimi’s Famous Iced Tea required a comprehensive brand and packaging refresh. The goal was to create packaging that felt subtle yet visually engaging, paired with a logo that was both bold and timeless. Solution: I developed a refined, earthy color palette complemented by select accent hues to reflect the brand’s organic roots. The packaging design incorporated tea leaf elements enhanced with vibrant color accents to create visual interest while maintaining a natural feel. In addition, I established clear brand guidelines to ensure consistency across all touchpoints. Impact: The updated brand identity strengthened overall recognition, contributed to an increase in wholesale orders, and improved customer engagement through the website.